Excellence in


What is it about?

The Impact Award recognises work that has successfully delivered on its original objectives. It celebrates the techniques and research methods used to measure and impact branded communications.


Entries should demonstrate how creative work drove tangible business results and was instrumental to change or integral to the achievement of a brand’s purpose.

It could include integrated campaigns, direct marketing campaigns, etc.

Entry deadline

14 February 2020

What are the criteria?

The Problem

  • key objectives

  • target audience

The Solution

  • media channels used

  • core strategic thought

  • creative/media rationale

The Delivery

  • overview of how your idea was implemented

  • elements used (graphics, videos, etc.)

  • the roles of these different elements

The Performance

  • Clear metrics demonstrating the performance of your campaign/project

  •  how this addressed the problem

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