What is it about?
The Impact Award recognises work that has successfully delivered on its original objectives. It celebrates the techniques and research methods used to measure and impact branded communications.
Entries should demonstrate how creative work drove tangible business results and was instrumental to change or integral to the achievement of a brand’s purpose.
It could include integrated campaigns, direct marketing campaigns, etc.
14 February 2020
What are the criteria?
media channels used
core strategic thought
overview of how your idea was implemented
elements used (graphics, videos, etc.)
the roles of these different elements
Clear metrics demonstrating the performance of your campaign/project
how this addressed the problem