What is it about?
The Good Award recognises marketing success in delivering a positive social or environmental change.
By lobbying, fundraising, informing or positively changing attitudes, show how your approach added value to your customers and benefitted your organisation.
14 February 2020
What are the criteria?
media channels used
core strategic thought
overview of how your idea was implemented
elements used (graphics, videos, etc.)
the roles of these different elements
Clear metrics demonstrating the performance of your campaign/project
how this addressed the problem