Excellence in


What is it about?

The Good Award recognises marketing success in delivering a positive social or environmental change.


By lobbying, fundraising, informing or positively changing attitudes, show how your approach added value to your customers and benefitted your organisation. ‚Äč

Entry deadline

14 February 2020

What are the criteria?

The Problem

  • key objectives

  • target audience

The Solution

  • media channels used

  • core strategic thought

  • creative/media rationale

The Delivery

  • overview of how your idea was implemented

  • elements used (graphics, videos, etc.)

  • the roles of these different elements

The Performance

  • Clear metrics demonstrating the performance of your campaign/project

  •  how this addressed the problem

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