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Excellence in

Experience

What is it about?

The Experience Award recognises brands that are engaging customers through immersive experiences and impactful customer journeys.

 

Demonstrate how your approach drove positive interactions with your audience, show how success was achieved through acquisition, retention or other engagement/satisfaction metrics.

It could include website or app creation, shopping solutions, in-store experiences, etc.

Entry deadline

14 February 2020

What are the criteria?

The Problem

  • key objectives

  • target audience

The Solution

  • media channels used

  • core strategic thought

  • creative/media rationale

The Delivery

  • overview of how your idea was implemented

  • elements used (graphics, videos, etc.)

  • the roles of these different elements

The Performance

  • Clear metrics demonstrating the performance of your campaign/project

  •  how this addressed the problem

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