What is it about?
The Experience Award recognises brands that are engaging customers through immersive experiences and impactful customer journeys.
Demonstrate how your approach drove positive interactions with your audience, show how success was achieved through acquisition, retention or other engagement/satisfaction metrics.
It could include website or app creation, shopping solutions, in-store experiences, etc.
14 February 2020
What are the criteria?
media channels used
core strategic thought
overview of how your idea was implemented
elements used (graphics, videos, etc.)
the roles of these different elements
Clear metrics demonstrating the performance of your campaign/project
how this addressed the problem