What is it about?
The Engagement Award recognises insight, strategy and planning to successfully engage with stakeholders. It is about creative interpretation of data to target, engage or develop a relationship with a specific audience.
Show how your planned activity has made a measurable impact.
It could include influencer marketing campaign, social media campaign, use of branded content, events, etc.
14 February 2020
What are the criteria?
media channels used
core strategic thought
overview of how your idea was implemented
elements used (graphics, videos, etc.)
the roles of these different elements
Clear metrics demonstrating the performance of your campaign/project
how this addressed the problem