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Excellence in

Engagement

What is it about?

The Engagement Award recognises insight, strategy and planning to successfully engage with stakeholders. It is about creative interpretation of data to target, engage or develop a relationship with a specific audience.

 

Show how your planned activity has made a measurable impact.

It could include influencer marketing campaign, social media campaign, use of branded content, events, etc.

Entry deadline

14 February 2020

What are the criteria?

The Problem

  • key objectives

  • target audience

The Solution

  • media channels used

  • core strategic thought

  • creative/media rationale

The Delivery

  • overview of how your idea was implemented

  • elements used (graphics, videos, etc.)

  • the roles of these different elements

The Performance

  • Clear metrics demonstrating the performance of your campaign/project

  •  how this addressed the problem

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